“Put Your Heel Down” is a campaign aimed at raising awareness about Sexually Transmitted Infections (STIs) in Singapore. If you didn’t know what ‘STI’ stood for before reading that, then you’ll definitely find out some interesting stuff from our campaign. And if you did… we promise you’ll learn something new!
Since our campaign’s targeted at females aged 18-25 (everyone else is welcome too of course), and since we’re females who fall right into that category, you can be sure that we’ve kept everything as interesting and relatable as possible.
We’ve found that recently, there have been a whole lot of reports in the local media about the increasing risks of Sexually Transmitted Infections – and that doesn’t just mean HIV/AIDS. We’ve also found that most people don’t know this. In addition to that, there hasn’t yet been a campaign that focuses solely on these lesser-known infections. Plus, since young females are an increasing risk group, we think it’s time for you to take a stand. It’s always good to know how to take care of your body – and Put Your Heel Down will show you just how, while having a little fun along the way.
taken from http://putyourheeldown.sg/showstoppers_campaign.html
Find out more about this campaign on their website here and facebook page here. If you are interested to find out about the masculine side of this, check out Get Kinky campaign by AFA for MSM here. Both campaign releases booklets that provide information and visuals in trying to get your attention right. Do check out if these booklets are distributed around. You can collect Get Kinky’s from AFA while Put Your Heel Down’s are distributed at *Scape for their roadshow on 13 February 2011.